Fundamental to GVC’s commitment to better understand and reduce the potential for problem gambling behaviour to develop will be investment in rigorous research. Accordingly, the Group will be investing $5 million into a new partnership with Harvard Medical School faculty at the Division on Addiction over the next five years. GVC will provide Harvard faculty at the Division with access to anonymised player data across a range of its brands, sports betting, and gaming products.
The research will be broad ranging, focusing on a number of areas including, but not limited to:
Patterns of normal internet gambling behaviour
Behavioural markers of gambling problems among internet players generally and on specific betting and game types
Cross-product analyses
Cross-brand analyses
The effects of the expansion of gambling in new markets
Within this approach, researchers will seek to evaluate the effectiveness of algorithms used by GVC and other operators to detect at-risk behaviours, assess the effectiveness of intervention messaging and the impact of operator’s responsible gaming tools.